电子商务供应链服务能力及其对竞争优势的影响  

Research on the Service Capability of E-commerce Supply Chain and Its Influence on Competitive Advantage

作　　者：潘文安[1] 徐建伟[1] PAN Wen-an;XU Jian-wei(Zhejiang Gongshang University,Hangzhou,Zhejiang310035,China)

机构地区：[1]浙江工商大学管理学院,浙江杭州310035

出　　处：《中国流通经济》2018年第12期53-60,共8页China Business and Market

基　　金：国家社会科学基金"电子商务供应链服务能力研究"(14BGL151);教育部人文社会科学基金"面向定制化服务的敏捷供应链知识匹配研究--基于情境感知视角"(12YJA630160)

摘　　要：以服装、家具、家电、食品等行业电商为研究对象,运用因子分析和典型相关分析等研究方法,探讨电子商务供应链服务能力的构面组成以及对电商竞争优势的影响,研究结果显示:电子商务供应链服务能力主要包括情境感知能力、运作能力、重构能力、学习能力和创新能力,其中,情境感知能力和运作能力是基础能力,重构能力、学习能力和创新能力是建立在它们之上的拓展能力;供应链服务能力与电商的竞争优势具有整体相关性,其中,情境感知能力和运作能力对成本优势、质量优势、差异化优势和持续性优势均存在显著性影响,重构能力只对成本优势和差异化优势存在显著性影响,学习能力对质量优势、差异化优势和持续性优势存在显著性影响,创新能力仅对差异化优势和持续性优势存在显著性影响。电商企业应根据战略目标、惯例积累水平、资源拥有状况规划供应链能力:当惯例积累水平较低且主要满足既定网购需求时,应着重构建情境感知能力和运作能力;当面临需求环境动荡变化且惯例积累水平较高时,应注重重构能力建设;当惯例积累水平较高且具有丰富的客户资源时,应着重培育供应链学习能力和创新能力。The authors take e-commerce of the garment industry, the furniture industry, the household electrical appliance industry, and the food industry as the research objects, and use factor analysis and typical correlation analysis to discuss the composition of the supply chain service capability of the e-commerce platform and its influence on competitive advantage of e- commerce. The results show that： （1） the supply chain service capability of the platform is composed of such five facets as context awareness, operational ability, reconstruction ability, learning ability, and innovation ability; （2） context awareness and operational ability are the basis of supply chain services, reconstruction, learning, and innovation ability are the expansion ability built on the first two; （3） supply chain service capability has a significant relevance to the competitive advantage of e-commerce companies. The e-commerce companies should, first, introduce the plan of supply chain capability according to strategic target, the level of conventional accumulation, and the current situation of resources ownership; second, they should, while the level of conventional accumulation is comparatively low, focus on the construction of context awareness and operational ability; third, while facing with the turbulent demand environment and the comparatively high level of conventional accumulation, they should focus on the construction of reconstruction ability; and fourth, while facing with comparatively high level of conventional accumulation and rich customer resources, they should pay more attention to the cultivation of learning and innovation ability.

关 键 词：电子商务 供应链 服务能力 竞争优势 持续性优势 

分 类 号：F713.36[经济管理—产业经济]