互联网经济中炒信行为的规制路径  

The Regulatory Approach to Preventing False Transaction in Internet Economy

作　　者：陈兆誉 Chen Zhaoyu(Guanghua Law School,Zhej iang University,Hangzhou 310008,China)

机构地区：[1]浙江大学光华法学院,浙江杭州310008

出　　处：《浙江大学学报（人文社会科学版）》2018年第6期203-215,共13页Journal of Zhejiang University:Humanities and Social Sciences

基　　金：中央高校基本业务费专项资金资助

摘　　要：互联网经济中的信任主要基于信誉生成,符号化的信誉等级起着配置市场资源的重要作用。为争夺有限的市场资源,商家出现刷单炒信等失信行为。以预防论观之,当下对炒信行为的规制存在诸多问题,主要体现为惩戒力度不大、查处概率低,导致威慑力不充分,无法有效阻吓潜在的炒信行为。造成这种问题的根本原因在于规制路径与边际成本低的互联网经济不匹配,因此迫切需要创新规制形式。根据预防论的分析逻辑,在当下的规制框架中配套使用信用工具不仅可形成全面而充分的威慑,而且成本很低。信用工具的要义在于促使负面信息的高效流动和失信惩罚机制的完备,应建立整合信息归集、评级、公开、运用的信用制度系统,进而通过声誉制裁和失信联合惩罚制度形成合理的威慑和有效的阻吓。The trust in Internet economy is directly related to the credit of network service providers. Credit rating has become one of the information factors in the allocation of market resources. In order to compete for market share, transactions, aiming to increase their credit rating. mechanism in the Internet economy, and therefore curb it. However, from a number of problems. structure depends on many network service providers conduct false False transaction disrupts the trust-generating necessitates effective regulatory instrument to current regulatory system, the punishment for false transaction is too light and the probabilities of investigation and punishment are low, which make the deterrent force largely inadequate. Because of these problems, the wrongdoings about false transaction continue to increase. The basic reason for the ineffective regulation is that the current regulatory instruments do not keep in pace with the system of Internet economy. The core of the Internet is information economy. The marginal cost of the operation of the Internet is very low. The costly traditional regulatory instruments are unable to regulate the Internet market, which is unprecedented in scale. The Internet market necessitates new regulatory instrument with low marginal cost so that the latter can effectively achieve the regulatory objectives. Facing the rampancy of false transaction enforcement, the Chinese government needs to upgrade the regulatory instruments. A feasible approach to upgrading the existing regulations is to reconcile the system of Internet economy with effective regulatory instruments. More specifically, this article will use prevention theory as the analysis framework by applying its two indicators. According to prevention theory, in the Internet economy, the limitation in enforcement resources and technology hinder the increase of probability of investigation and punishment, but the increase of punishment severity can focus on the multi-stage illegal costs of wrongdoings. Therefore, a comprehensive reg

关 键 词：互联网经济 炒信行为 规制路径 预防论 信用工具 

分 类 号：D922.29[政治法律—经济法学]