广告语用存在的问题及思考  

Problems in Advertising Linguistic Performance and Reflections

作　　者：许彩云[1] 余潇艨 XU Caiyun;YU Xiaomeng(School of Liberal Arts,Huaiyin Normal University,Huai＇an 223300,China)

机构地区：[1]淮阴师范学院文学院,江苏淮安223300

出　　处：《连云港师范高等专科学校学报》2018年第3期53-57,共5页Journal of Lianyungang Normal College

基　　金：国家社科基金一般项目"汉语语篇多维语体特征研究"(项目编号:14BYY119);江苏省教育科学"十三五"规划教师发展专项课题"高校教师语言表达艺术研究与实践"(项目编号:J-b/2018/05)

摘　　要：中华人民共和国自成立以来,相继颁布实施了一系列语言文字法律法规,但是广告语用仍然存在用字不规范现象和不良文化倾向。为此,我国语言文字规范工作应该采取以下对策:结合社会发展,科学制定规范;加大宣传力度,增强规范意识;加强有效监管,落实奖罚措施。Since the founding of the People＇s Republic of China,a series of language laws and regulations have been promulgated and implemented, but there are still phenomena of non-standardization of words and undesirable cultural tendencies. To this end,China＇s language standardization work should take the following countermeasures： combine social development, scientifically formulate norms;increase publicity efforts, enhance normative awareness; strengthen effective supervision and implement reward and punishment measures.

关 键 词：广告语用 语言文字政策 存在问题 对策 

分 类 号：K892.4[历史地理—民俗学] H172.1[历史地理—历史学]