“龙江丝路带”背景下中医药院校对外中医药文化传播的研究  

Study on the Spread of Chinese Medicine Culture by Chinese Medicine Institutions in the Background of "Longjiang Silk Road Belt"

作　　者：李和伟[1] 付宇[1] 王启帆[1] LI He-wei;FU Yu;WANG Qi-fan(Heilongjiang University of Traditional Chinese Medicine,Harbin Heilongjiang 150000,China)

机构地区：[1]黑龙江中医药大学,黑龙江哈尔滨150000

出　　处：《中医药导报》2018年第21期14-17,共4页Guiding Journal of Traditional Chinese Medicine and Pharmacy

基　　金：2017年黑龙江省经济社会发展重点研究课题(JD2017013)

摘　　要：利用SWOT分析法,探讨"龙江丝路带"背景下中医药院校对外中医药文化传播的现状,分别找出目前中医药院校在中医药对外文化传播过程中优势、劣势、机遇、挑战。并对中医药院校在"龙江丝路带"沿线国家传播中医药文化的过程提出相对应的建议:(1)增强教育,推广市场,提高中医药文化认知度;(2)打造中医药品牌院校,提高中医药文化传播核心竞争力;(3)加强复合型人才培养;(4)充分利用推广平台,将传播效果最大化。This article used the SWOT analysis method to explore the status of TCM culture communication in Chinese medicine institutions under the background of ＂Longjiang Silk Road Belt＂, and to find out the advantages, disadvantages, opportunities and challenge of TCM institutions in the process of Chinese traditional culture communication. And put forward corresponding suggestions to TCM institutions in spreading TCM culture along the ＂Longjiang Silk Road Belt＂ ： Firstly, strengthen education, promote market and improve the awareness of TCM culture. Secondly, build brand-name institutions of Chinese medicine, improve the core competitiveness of Chinese medicine culture. Thirdly, strengthen compound personnel training. Fourthly, make full use of promotion platform, and maximize the dissemination effect.

关 键 词：龙江丝路带 中医药院校 中医药文化传播 

分 类 号：R2[医药卫生—中医学]