基于PMC指数模型的跨境电子商务政策评价研究  

Research on Cross-border E-commerce Policy Evaluation Based on PMC Index Model

作　　者：赵杨[1,2] 陈雨涵 陈亚文 ZHAO Yang;CHEN Yuhan;CHEN Yawen(School of Information Management,Wuhan University,Wuhan Hubei 430072;E-commerce Research and Develop Center,Wuhan University Wuhan Hubei 430072)

机构地区：[1]武汉大学信息管理学院,湖北武汉430072 [2]武汉大学电子商务研究与发展中心,湖北武汉430072

出　　处：《国际商务（对外经济贸易大学学报）》2018年第6期114-126,共13页INTERNATIONAL BUSINESS

基　　金：湖北省自然科学基金项目"基于社交媒体用户兴趣特征迁移学习的个性化推荐方法研究"(2018CFB758)

摘　　要：选取2014～2017年间我国政府颁布的43项国家跨境电子商务政策作为研究样本,应用PMC指数模型评价方法,基于统计分析与文本挖掘,从政策样本中确立具体评价指标,进而通过构建投入产出表计算出单一政策的PMC指数得分并绘制成PMC曲面图。在此基础上,对我国跨境电子商务具体政策的实施效果进行重点评价与分析,同时探讨了国家宏观政策对地方政策的引导作用,旨在为我国政府制定相关政策提供参考依据,同时也为跨境电子商务政策评价提供新的思路与方法。The healthy development of cross-border e-commerce is inseparable from the effective guidance and support of national policies. This paper selects 43 national level cross-border e-commerce policies 2017 as research sample, and the promulgated by the Chinese PMC index model evaluation government from 2014 to method is applied in this research. Based on statistical analysis and text mining, we establish specific evaluation indicators from the policy samples, calculate the PMC index scores of single policy by constructing input-output tables and draw PMC surface maps. On this basis, this paper focuses on the evaluation and analysis of the implementation effect of the specific policies on cross-border e-commerce in China, and discusses the guiding role of the national macro policies on local policies. It aims to provide reference for the government to formulate relevant policies and new ideas and methods for the evaluation of cross-border e-commerce policy.

关 键 词：跨境电子商务政策 PMC指数模型 政策评价 量化研究 

分 类 号：F720[经济管理—产业经济] F713