中国形象研究在中国——“中国形象”研究论文的主题元分析(2000—2018)  

Research on China’s Image in China ——Thematic Meta-analysis of Research Papers on “Chinese Image”(2000-2018)

作　　者：韦路[1] 姜加林 胡雨濛 Wei Lu;Jiang Jialin;Hu Yumeng

机构地区：[1]浙江大学传媒与国际文化学院 [2]中国外文局对外传播研究中心 [3]浙江理工大学史量才新闻与传播学院

出　　处：《浙江传媒学院学报》2019年第2期46-60,137-138,共16页Journal of Zhejiang University of Media & Communications

基　　金：浙江省社科规划重大资助项目"大数据时代中国形象研究"(16YSXK01ZD)的研究成果

摘　　要：在全球化日趋弥散的今天,"中国形象"更为复杂诡谲,激发了多种学科的研究热情。2008年借北京奥运会的契机,探讨"中国形象"的论文大幅度增加。研究者多来自科研机构,横跨传播学、文学、政治学等诸人文社会学科,但缺乏业界和政界的声音。研究内容方面,现有文献主要关注中国作为整体的形象,且注重考查中国在西方世界的形象建构,主要通过文学作品和纸媒作为认知载体。词频分析进一步印证了以上结论,发现中国人、华人、少数民族、华裔、奥运会、北京、孔子、汉学、社会主义等是学者研究中国形象的表征。随着时间的推移,研究对西方的关注有所下降,而更注重电影、纪录片等影像媒介在传播中国形象中发挥的作用,且研究视角更趋向于政治、经济等议题。遗憾的是,大多数研究没有明显的理论支撑,也没有科学的研究方法。少量研究使用到了东方主义、刻板印象、框架理论、文化帝国主义等概念和理论,质化研究方法多于量化研究,尤其是文本分析和历史分析。学者们的观点主要集中在几个方面:通过传统文化和现代性来考察中国形象,认为中国的传统文化曾令世界折服,如今却在"别有用心"的塑造和"刻板"的认知下陷入困境;这一中国形象实则是西方文化的表述与投射;"他者"镜像是在他塑和自塑的双重作用下形成的,国内外媒介所选择的策略在其中发挥了巨大影响力;学者们提出通过日常生活和娱乐建构来作为官方国家形象传播的补充。Nowadays,with the increasing spread of globalization,the image of China is more complex and sophisticated,which stimulates the research enthusiasm of many disciplines.In 2008,taking the opportunity of the Beijing Olympic Games,the number of papers on'China’s image'increased significantly.Researchers mostly come from scientific research institutions,spanning the humanities and social disciplines of communication,literature,politics,etc.,but lack the voice of the industry and political circles.In terms of research content,the existing literature mainly focuses on the image of China as a whole,and examines the image construction of China in the western world,mainly through literary works and paper media as cognitive carriers.Frequency analysis further confirms the above conclusions.It is found that Chinese,ethnic minorities,ethnic Chinese,Olympic Games,Beijing,Confucius,Sinology,socialism and so on are the symbols of scholars’study of China’s image.With the passage of time,the research has paid less attention to the West,and paid more attention to the role of the film,documentary and other video media in the dissemination of the image of China,and the research focuses on political,economic and other issues.Unfortunately,most of the studies have no obvious theoretical support,nor scientific research methods.A few studies use concepts and theories such as Orientalism,stereotype,frame theory and cultural imperialism.Qualitative research methods are more than quantitative research,especially text analysis and historical analysis.The scholars are interested in special aspects:inspecting the image of China through traditional culture and modernity,they argue that the traditional culture of China once convinced the world,but now it is in a dilemma under the shaping of'ulterior motives'and the recognition of'rigidity'.This image of China is actually the expression and projection of the western culture;the mirror image of'the other'is the double of his shaping and selfshaping.The strategies chosen by the media at home

关 键 词：中国形象 主题元分析 CSSCI 

分 类 号：G206[文化科学—传播学]