信息熵理论在旅游者消费结构演变分析中的应用  

Application of Information Entropy Theory to Analysis on the Change of Tourist Consumption Structure

作　　者：梁永康[1] 郑向敏[1] 

机构地区：[1]华侨大学,福建泉州362021

出　　处：《青岛酒店管理职业技术学院学报》2011年第2期1-4,共4页

摘　　要：研究旅游者消费结构对旅游企业在经营过程中把握行业消费规律以及未来趋势起着十分重要的作用。2002年～2009年期间,我国入境过夜游客旅游消费结构出现了一系列变化:基本性和非基本性旅游消费两者此消彼长;信息熵值在这8年间呈下降趋势;均衡度J值和优势度Ⅰ值分别呈缓慢下降与缓慢增长的趋势。Studying the tourist consumption structure contributes a lot to tourism enterprises' grasping the consumption law and tendencies of the industry in the process of management.The tourist consumption structure of inbound tourists who stay overnight shows a series of changes from 2002 to 2009 in China. Basic consumption and non-basic tourism consumption have changed as one falls and another rises.The information entropy has declined in the past eight years.The equilibrium degree has decreased slowly and the dominant degree has increased slowly.

关 键 词：旅游消费结构 信息熵 均衡度 优势度 

分 类 号：F590.8[经济管理—旅游管理]