试论体育市场、体育产品及其营销特性  

Discuss On Unique Aspects of Sport Market,Sport Product and Marketing

作　　者：何其霞[1] 

机构地区：[1]安阳师范学院体育系,河南安阳45000

出　　处：《西安体育学院学报》2002年第3期22-24,共3页Journal of Xi'an Physical Education University

摘　　要：笔者运用文献资料和比较分析的研究方法 ,较系统地提出了体育市场、体育产品与传统产品的区别并进行分析 ,在此基础上阐述了体育市场营销组合的某些特点。By the use of the research methods of literature and comparison,the differences between traditional market and sport market,traditional product and sport product were systematically brought forward and analyzed.According to that some characters of sport marketing mix were suggested in this study.

关 键 词：体育市场 体育产品 市场营销 体育消费 公然消费 

分 类 号：G80－05[文化科学—运动人体科学]