中国媒介集团发展战略的几个问题  

Reflections on the Developmental Strategy of the Chinese Media Group

作　　者：张卫中[1] 严晓青[1] 

机构地区：[1]浙江大学新闻系,浙江杭州310028

出　　处：《湖南大众传媒职业技术学院学报》2002年第3期58-60,共3页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：国际传媒巨头有许多成功的经验,诸如以品牌为目标树立媒体形象、以现代化管理模式革新体制、以注重内容为原则追求效益、以高效的运行机制内外运作、以娴熟的资本运营技巧抢占先机、以全球化观念参与合作竞争、以专业管理团队与人才为核心等。我国的媒介集团与国际传媒巨头相比,还有很大的差距。我们应该吸取别人的经验,并结合中国的实际情况加以适当地运用,这样中国媒介集团将会有更大的发展。The huge international media groups have some precious experiences that we can learn: building the mediaimage through good brands, employing modern managing methods, stressing the content, leading the market throughskilled techniques of capital maneging, aiming at the whole world and training talented professionals. There exists a biggap between the media groups in our country and the international media groups. In order to develop our own mediagroups, we should practice the advanced experiences according to the situation of China.

关 键 词：中国 发展战略 媒介集团 品牌塑 运行机制 体制改革 资本经营 

分 类 号：G211[文化科学—新闻学] G221