对入世后医院管理的再认识  

New understanding of hospital management after WTO accession

作　　者：张建[1] 吴宇彤[1] 

机构地区：[1]首都医科大学附属宣武医院,100053

出　　处：《中华医院管理杂志》2002年第10期590-592,共3页Chinese Journal of Hospital Administration

摘　　要：作者首先阐述了入世凸显医院管理是竞争的关键。一是管理观念的转变 ,充实管理内涵、拓宽管理视野、提升管理高度、改变管理思维、调整管理结构 ;二是现代管理技术的应用。其次 ,从对就医人群的竞争看医院管理的转变。①以便捷的服务吸引患者 ;②以特定形象广而告之 ;③以标准化管理体现质量 ;④合理价格取信于民。最后就医学人才竞争中医院的管理转变时详述了开发人力资源、留住人才的知识、形成优势团队、搭建合理结构、提高评价标准。The authors first expound that Chinas WTO accession has made it extremely clear that hospital management is the key to competition. There are two aspects of the issue. One involves changing management concepts, enriching management connotations, broadening the management horizon, enhancing management levels, transforming management mentality, and readjusting management structure. The other involves the application of modern management technology. Then they discuss ways of changing hospital management from the perspective of the competition for the masses of people seeking medical service. These include: ①attracting patients with easily available service; ②heavily advertising the hospital with specific images; ③displaying quality with standardized management; ④winning the confidence of the people with reasonable pricing. Finally the authors give a detailed account of how to explore human resources, retain talented people, form optimal teams, set up rational structures and raise assessment criteria in the competition for medical talents.

关 键 词：入世 医院管理 医院竞争力 医疗市场开放 

分 类 号：R197.3[医药卫生—卫生事业管理]