超平面的平面广告设计  

Plane Advertisement Design with Hyper Plane Effect

作　　者：张潇[1] 

机构地区：[1]广东轻工职业技术学院艺术设计学院

出　　处：《艺术与设计（理论版）》2010年第8X期97-98,共2页Art and Design

摘　　要：进入21世纪,广告业的发展更加日新月异,在受到影视广告和网络广告的冲击下,平面广告也出现新趋势,带给受众以新鲜、生动的冲击力和吸引力。这些作品有的是利用放置环境的参与性,有的是利用受众的参与性,有的是利用材质的特殊性,有的是利用媒介的独特性等手法,在传统的平面媒体上打破"平面"、"静态"的传统,使作品"立体"、"活动"、"交互"了起来。Entering the 21st century,the advertising industry is advancing with each passing day.Given the impact of film&television advertisement and internet advertisement,the plane advertisement also undergoes a new trend,bringing the audience with fresh,vivid impact and appeal.Some of the works take advantage of the participation of the settings,some make use of the participation of audiences,some the special nature of the materials,and others make full use of the unique nature of the media,and they all,based on the traditional plane media,break the tradition of 'plane' and 'static state' to make works become 'three-dimensional','active' ,and 'interactive' .

关 键 词：平面广告 超平面 互动 

分 类 号：J524.3[艺术—艺术设计]