浅议公共关系学在医院管理中的重要作用  

Discussion on the Important Role of Public Relations in Hospital Management.

作　　者：史一焱[1] 陈如山[1] 庄辉坤[1] 贾清旺[1] 朱虹[1] 

机构地区：[1]深圳市第二人民医院,广东深圳518035

出　　处：《中国卫生事业管理》2002年第9期526-526,538,共2页Chinese Health Service Management

摘　　要：文章对公共关系学在我国现阶段医院管理中的重要作用作了初步的探讨 ,认为公共关系学能提高医院的知名度、美誉度 ,能增强医院职工的向心力、凝聚力和协调医院内外的各种关系 ,从而促进医院不断提高医疗服务质量。This paper discusses the important role of public relations in current hospital management. Public relations can improve hospital's notability and prestige, strengthen cohesive force of staff, coordinate all kinds of relations and encourage hospital to continuously improve the quality of medical service. The paper also gives some ideas about how to carry out public relations.

关 键 词：公共关系 医院管理 作用 

分 类 号：R197.32[医药卫生—卫生事业管理]