“哈客隆”现象与大型百货商店改革  

Hakelong Phenomenon and the Reform of Big Department Store

作　　者：由莉颖[1] 李国君[2] 

机构地区：[1]黑龙江大学经济学院,黑龙江哈尔滨150080 [2]大庆石油管理局昆仑公司大庆商店,黑龙江大庆163000

出　　处：《学术交流》2001年第4期96-99,共4页Academic Exchange

摘　　要：大型百货商店改革一直是我国零售业改革的难点和重点。从脱胎于大型百货商店的哈客隆连锁超市的崛起入手 ,探讨在新的市场环境下 ,大型百货商店如何摆脱困境 ,参与市场竞争 ,重振辉煌 。The Reform of Big Department stores has been the difficult point and focal point of the reform of retail sales in our country.We should start with studying the appearance of HaKelong chain-supermarkets which were born out of big department stores,find the good way for big department stores to get rid of difficulties,take part in compitition and thus renew their glory.The new business sate of retail sale business in our country is the developing way of the chain supermarkets.

关 键 词：市场细分 员工培训 客户忠诚度 企业文化 商业企业 哈客隆连锁超市 零售业 改革 大型百货商店 自有品牌 

分 类 号：F721[经济管理—产业经济] F724.2