甘肃省入境旅游市场竞争态分析  

The analysis of market competitive stateof entry tourism in Gansu Province

作　　者：李景宜[1] 苟克宁[1] 

机构地区：[1]宝鸡文理学院环境经济系,陕西宝鸡721007

出　　处：《西北师范大学学报（自然科学版）》2002年第4期90-92,共3页Journal of Northwest Normal University(Natural Science)

摘　　要：提出旅游业市场竞争态模型,运用此模型可以定量分析、对比旅游市场的现实竞争状态.在此基础上,进行市场研究,确定本地区在旅游市场中的地位,明确现在和未来市场竞争的优势和劣势,为地区旅游业发展规划提供参考依据.应用这一模型,分析了甘肃省入境旅游的客源市场竞争态及省内各地区目的地市场竞争态.A model of the market competitive state in tourism is proposed,which can be used in quantitative analysis and comparison of the realistic competitive features in the market.Based on the analysis and comparison,the tourism market and its status in our local areas,the advantages and disadvantages of the competition at present and in the future are studied,all of these will provide referential information for the plan of the regional tourism development.

关 键 词：市场竞争态 甘肃 入境旅游 客源地市场 目的地市场 旅游市场 旅游发展 

分 类 号：F592.742[经济管理—旅游管理]