开拓非洲市场的大胆尝试——南非中华门商业中心个案研究  

Bold Attempt at Developing African Markets:Case Study of South Africa China Gate Shopping Center

作　　者：张忠祥[1] 

机构地区：[1]浙江师范大学人文学院

出　　处：《西亚非洲》2002年第4期57-60,共4页West Asia and Africa

摘　　要：开拓非洲市场 ,加强中非经贸合作 ,正日益受到国内企业界和学术界的关注 ,在这方面既有成功的经验 ,又存在一些不足。南非中华门商业中心是中国企业开拓非洲市场的一个大胆尝试 ,它将中国商品市场直接办到非洲 ,其意义和影响不可低估。Nowadays more and more attentions are being paid to developing African markets and strengthening Sino-African economic and trade cooperations by Chinese enterprises and academic circles, in which both successful experiences and inadequacies exist. As a bold attempt, South Africa China Gate Shopping Center directly set up Chinese commodity market in Africa, and its significance and influence is huge.

关 键 词：中非经贸合作 非洲市场 南非 中华门商业中心 运作模式 

分 类 号：F752.6[经济管理—国际贸易]