文化创意产业与旅游产业融合发展背景下的哈尼族文化旅游形象构建研究  

Research of Hani Culture Tourism Image Construction:under the Cultura Land Creative Industries and Tourism Industry Development

作　　者：张约翰[1] ZHANG Yue-han(The president office,HongheUniversity,Mengzi 661199, China)

机构地区：[1]红河学院校长办公室,云南蒙自661100

出　　处：《红河学院学报》2016年第4期1-4,共4页Journal of Honghe University

摘　　要：云南世居少数民族哈尼族拥有2000多年的历史,其祖辈世代聚居地区目前还处于文化与旅游资源开发的初级阶段,实现文化创意产业与旅游产业的融合发展,成为这一少数民族地区文化创意产业与旅游产业未来发展的方向和形态。文章以文化创意产业与旅游产业融合发展的共同基石"文化旅游形象"为突破口,对哈尼族地区"文化旅游形象"产生的根基——各种类的旅游文化资源进行初步梳理,提出哈尼族地区"文化旅游形象"概念在对推进哈尼族整体文化旅游品牌的形成,促进哈尼族文化创意产业与旅游产业融合发展中所应具有的关键作用,以期对后续研究起抛砖引玉之用。Hani ethnic groups in Yunnan has 2,000 years of history, their ancestors inhabited the region is still in the primary stage of culture and tourism resources development, realize the integration of the development of cultural and creative industries and the tourism industry, has become the direction and shape of the minority areas of cultural and creative industries and the tourism industry in the future. In this paper, the common cultural and creative industries and tourism industry development "culturaltourism image" as a breakthrough for the Hani region to promoting the formation of cultural tourism brand, at the same time,describe how the"culturaltourism image" as a key role in the development of cultural and creative industries and tourism industry, in the end, the article also raised the excavation, and concise analysis Hani Region" cultural tourism image "of several research methods, in order to initiate follow-up study from use.

关 键 词：哈尼族 文化旅游形象 文化创意产业与旅游产业融合 

分 类 号：F592[经济管理—旅游管理]