基于SWOT分析的黔西北彝族体育旅游资源开发研究  

SWOT Based Research on the Development of Sports Tourist Resources in Northwestern Guizhou Province

作　　者：孙柱兵 SUN Zhu-bing(Physical Culture Institute,Guizhou University of Engineering Science, Bijie 551700, China)

机构地区：[1]贵州工程应用技术学院体育学院,贵州毕节551700

出　　处：《红河学院学报》2016年第4期25-28,共4页Journal of Honghe University

基　　金：2014年度贵州省教育厅高校人文社会科学研究项目(14ZC305);2015年贵州工程应用技术学院校级青年基金项目(院科合字[2015]14号)

摘　　要：运用文献分析方法,通过黔西北彝族体育旅游资源的开发进行优势(strength)分析、劣势(weakness)分析、机会(opportunity)分析和面临的威胁(threat)分析,提出黔西北彝族传统体育旅游文化资源的开发策略:发挥政府职能作用,为彝族体育旅游营销保驾护航;充分利用"彝族火把节",打造体育旅游品牌;大力发展民族体育、舞蹈类的赛事,通过"以赛促游"推广彝族体育文化;加大体育旅游专业人才的培训力度,努力培养体育旅游人才。using literature analysis method, the advantages through the development of sports tourism resources in Northwest Guizhou Yi strength analysis, weakness analysis, opportunity analysis and threat analysis, the development strategy of Northwest Guizhou Yi traditional sports tourism culture resources: play the role of government functions, for Yi sports tourism marketing escort;make full use of the "Torch Festival", build sports tourism brand; promote the development of ethnic sports, dance competition, through the competition to promote tourism promotion of Yi nationality sports culture; strengthen sports tourism talent training efforts, and strive to cultivate sports tourism talents.

关 键 词：彝族体育 彝族体育旅游 体育旅游资源 

分 类 号：F592[经济管理—旅游管理]