大学生环境意识与旅游环境责任行为意愿  

The Empirical Research on the Relationship between Environmental Awareness of College Students and Tourists' Environmental Responsibility Behavior Intention

作　　者：柳红波[1] Liu Hongbo(Tourism Department, Fudan University; School of History & Tourism, Hexi University)

机构地区：[1]复旦大学旅游学系

出　　处：《当代青年研究》2016年第2期62-66,共5页Contemporary Youth Research

基　　金：2012年度国家社会科学基金重大目"推动文化产业成为国民经济支柱性产业的战略层面及支撑体系研究"阶段性成果;项目编号:12&ZD024;2010年度国家自然科学基金项目"基于旅游感知的旅游业发展对目的地社区居民生活质量影响的实证研究"阶段性成果;项目编号:71073029;2013年度国家自然基金项目"基于农业旅游目的地的旅游客源忠诚度区域差异的实证研究"阶段性成果;项目编号:71373054

摘　　要：大学生是旅游活动和环境保护的双重主体,大学生环境意识有人类中心环境意识、自然中心环境意识、和谐共处环境意识;旅游环境责任行为意愿分为遵守型旅游环境责任行为意愿、主动型旅游环境责任行为意愿。对324名西部大学生的研究发现,自然中心环境意识对遵守型旅游环境责任行为意愿和主动型旅游环境责任行为意愿均有显著正向影响;和谐共处环境意识对遵守型旅游环境责任行为意愿有显著正向影响,但对主动型旅游环境责任行为意愿影响不显著;人类中心环境意识对主动型旅游环境责任行为意愿有显著正向影响,但对遵守型旅游环境责任行为意愿影响不显著。因此,要培养大学生以自然为中心的环境意识,保持伦理约束下的和谐共处环境意识,改变大学生以人类为中心的环境意识。College students are the main body of tourism activities and environmental protection,but from the perspective of environmental awareness of western university students’ tourist environmental responsibility behavior intention is still rare. Research on western 324 effective samples of college students found that students of Environmental Awareness are anthropocentric environmental awareness, the natural center of environmental awareness, environmental awareness harmony; tourism environmental responsible behavior into compliance with the wishes of tourism Environmental Responsibility and willingness to conduct proactive environmental responsibility,willingness to travel. Further analysis revealed: nature center environment awareness of environmental responsibility for compliance tourist behavior will and proactive behavior will of tourism environmental responsibility are significant positive impact; willingness to live in harmony environmental awareness has a significant positive impact on tourism to comply with environmental responsible behavior but Active tourism Environmental Responsibility and wishes were not significant; anthropocentric environmental awareness will has a significant positive impact on active tourism Environmental Responsibility behavior but the willingness to effect compliance tourism Environmental Responsibility behavior is not significant, and finally the findings and managerial implications were discussed.

关 键 词：环境意识 旅游环境责任行为意愿 大学生 

分 类 号：G641[文化科学—高等教育学]