城市化进程时代背景下创意产业提升城市品牌战略研究  

Research on creative industry to promote city brand strategy under the background of the process of urbanization

作　　者：吴飞[1] WU Fei(School of Management Engineering and Business, Hebei University of Engineering, Handan 056038, China)

机构地区：[1]河北工程大学管理工程与商学院,河北邯郸056038

出　　处：《河北工程大学学报（社会科学版）》2016年第3期28-29,共2页Journal of Hebei University of Engineering(Social Science Edition)

基　　金：2016年度河北省社会科学发展研究课题民生调研专项(编号:201601712);2016年度河北工程大学城乡现代化研究中心资助项目(编号:CX16YJ14)

摘　　要：当今中国,随着城市化进程的逐步加快,各个城市之间的竞争也日趋激烈,创意产业通过对城市产业经济结构的调整,促进了城市经济发展,提高了城市的竞争实力,提升了城市的品牌形象。文章从城市品牌战略对城市发展的意义出发,研究当前我国城市品牌战略发展现状,提出基于创意产业提升城市品牌战略。In today's china, with the acceleration of the process of urbanization, the competition between cities isbecoming increasingly fierce, creative industries to promote economic development to enhance the competitivenessof the city, and to shape the city brand image. From the importance of city brand strategic to urban development ,research on the present situation of our city brand strategy development, put forward creative industry to promotecity brand strategy.

关 键 词：城市化进程 创意产业 城市品牌 

分 类 号：C912.81[经济管理]