地方高校招生宣传工作原则与策略研究  

The Principle and Strategies Research in Enrollment Propaganda Work of Local Universities

作　　者：谈姝辰[1] 梁琨[1] TAN Shu-chen;LIANG Kun(Faculty of Computer Science and Engineering,Xi'an University of Technology,Xi'an,Shaanxi 710048,China)

机构地区：[1]西安理工大学计算机科学与工程学院,陕西西安710048

出　　处：《教育教学论坛》2016年第47期7-8,共2页Education And Teaching Forum

摘　　要：生源数量的不断下降使高校间生源竞争日趋激烈,如何增强地方高校招生宣传工作的有效性,保证持续的优质生源,是地方高校面临的现实问题。本文分析了地方高校招生工作面临的新问题,阐述了地方高校招生宣传工作应遵从的原则,并就如何提高地方高校招生宣传工作的有效性提出了相应策略。With the continuous decline in the number of students,there is now intense competition between universities to attract students. How to enhance the effectiveness of enrollment propaganda work of local universities and to ensure quality of students,is a realistic problem faced by the local universities. This paper analyzes the new problems facing the enrollment work of local universities,and expounds the principle that should be complied in enrollment propaganda work of local universities,and puts forward some corresponding strategies that how to improve the effectiveness of enrollment propaganda work of local universities.

关 键 词：招生宣传 原则 策略 有效性 

分 类 号：G647[文化科学—高等教育学]