收入满意度、资本市场波动与城镇储户的投资理财意愿  

Income Satisfaction, Capital Market Fluctuation and Urban Depositors' Willingness of Financial Management

作　　者：黄荣哲[1,2] 张艳峰[3] 

机构地区：[1]广西财经学院,广西南宁530003 [2]广西金融研究院,广西南宁530003 [3]中国人民银行郑州中心支行,河南郑州450018

出　　处：《金融理论与实践》2016年第12期70-74,共5页Financial Theory and Practice

摘　　要：基于门限模型的实证结果表明,第一,投资理财意愿与收入满意度(而不是GDP增长率)之间存在着显著的门限效应,收入满意度调查具有重要意义。第二,收入满意度较低的储户更容易接受投资理财产品,应该成为投资理财营销的重点关注对象。第三,当储户对收入状况比较满意时,可能更加倾向于购买住房等实物资产,而不是购买投资理财产品。第四,储户在投资理财决策时极有可能忽视储蓄与消费因素。第五,投资理财产品创新、用户体验改善或者投资理财知识普及等措施有助于缓和区制转换时购房意愿、收入满意度、资本市场波动率等变量对储户投资理财意愿的冲击。Empirical analysis based on threshold model firstly shows that threshold effect existsbetween willingness of financial management and income satisfaction rather than GDP growth rate.Investigation about income satisfaction is very important. Secondly, it is easier for depositors with lowerincome satisfaction to accept financial management than depositors with higher income satisfaction. Sofinancial marketing should pay more attention to the former. Thirdly, depositors would like to purchasereal estate rather than financial management when income satisfaction arises. Fourthly, consumptionand savings may be neglected in the course of decisions about financial management. Finally,innovations, user experience improvement and knowledge popularization about financial managementcan mitigate impacts of houses purchasing, income satisfaction and capital market fluctuation ondepositors’willingness of financial management during regime switching.

关 键 词：储户 投资理财 收入满意度 门限效应 

分 类 号：F832[经济管理—金融学]