基于竞争情报视角的国内旅游网站竞争力分析  

Domestic Tourism Websites Competitiveness Analysis Based on Competitive Intelligence Perspective

作　　者：温亮明 周霞[1] 李洋[2] WEN Liangming;ZHOU Xia;LI Yang(School of Management and Economics, Southwest University of Science and Technology, Mianyang 621010;College of Computer and Information Science, Southwest University, Chongqing 400715)

机构地区：[1]西南科技大学经济管理学院,绵阳621010 [2]西南大学计算机与信息科学学院,重庆400715

出　　处：《竞争情报》2016年第6期29-36,共8页Competitive Intelligence

摘　　要：文章梳理了旅游网站发展研究概况,构建竞争力模型并识别竞争对手。从安全性能、技术支持、信息展示、服务内容和运营能力5个方面对比分析其竞争力。以携程网为例,基于SWOT模型,分析网站的竞争优势和劣势以及面临的机会和威胁,提出针对性的竞争策略。Carding development and research overviews of tourism websites, the paper constructed competitiveness model and identified the players. It analyzed the competitiveness from safety performance,technical support,information display,service content and operational capability. Taking Ctrip as an example,the paper pointed its advantages,disadvantages,opportunities and threats based on SWOT model,and put forward specific competitive strategies for Ctrip.

关 键 词：竞争情报 旅游网站 竞争对手 竞争力 竞争策略 

分 类 号：G350[文化科学—情报学] F724.6[经济管理—产业经济] F592.6