成舍我“报纸大众化”创意思想影响因素探析  

Factors for Cheng Shewo's Thought of Journalism Popularization

作　　者：王仲[1] WANG Zhong(School of Art Design and Media, East China University of Science and Technology, Shanghai 200237, China)

机构地区：[1]华东理工大学艺术设计与传媒学院,上海200237

出　　处：《集美大学学报（哲学社会科学版）》2016年第4期99-106,共8页Journal of Jimei University：Philosophy and Social Sciences

基　　金：国家社会科学基金研究项目(14BSH093);华东理工大学培育课题

摘　　要：成舍我是中国近代著名的报人和出版家,以大众化的办报理念和实践而彪炳史册。成舍我大众化办报的创意思想的形成是多种因素共同作用的结果:早年经历促使他选择了新闻的职业,师友的人际网络影响了他关爱大众的人文情怀,无政府主义、劳工神圣的社会思潮又使他尊重劳工阶层,市场化运作则促使他选择面向大众的薄利多销的经营策略。Cheng Shewo is a famous Chinese journalist and publisher in modern times,stamping his name on the page of historywith his idea and practice of journalism popularization.His ideology is the product of many factors:his childhood experience facilitatedhis aspiration for journalism,his teachers and friends influenced his feelings for people,such ideological trends as anarchismand sacred labor made him more respectful for workers,and marketization caused him to decide on the business strategy ofsmall profits but quick turnover.

关 键 词：成舍我 大众化报纸 创意思想 

分 类 号：G329.29[文化科学]