中泰武术文化比较研究——以武术泰拳国际市场化为例  

A Comparative Study of Chinese Wushu and Muay Thai Culture——Taking Wushu and Muay Thai International Marketing as study examples

作　　者：徐立宏[1] 郑昊 熊亚兵[3] Xu Lihong;Zheng Hao;Xiong Yabin(P.E. School of Kunming University, Kunming Yunnan 650214, China;Language Culture Centre of ChiangMai University, ChiangMai 502000, Thailand;P.E. School of Yunnan Normal University, Kunming Yunnan 650092, China)

机构地区：[1]昆明学院体育学院,云南昆明650214 [2]清迈大学语言文化中心,泰国清迈50200 [3]云南师范大学体育学院,云南昆明650092

出　　处：《武术研究》2016年第3期29-31,共3页Wushu Studies

基　　金：云南省哲学社会科学规划办<中泰民族传统体育文化比较研究>课题论文;编号:QN2015062

摘　　要：中国的武术和泰国的泰拳都是在各自国家不同的文化背景下发展而来的,无论是中国武术还是泰拳在国家文化发展方面都占有重要的地位。中国武术与泰拳在文化等方面还存在许多的异同,但是泰拳对外传播和推广的经验是值得中国武术学习的。文章从中国武术与泰拳的异同出发,总结出泰拳对外传播和推广的经验,并将此经验用于中国武术的推广和发展中。Chinese Wushu and Thailand muaythai are under different cultural background and development, both the Chinese Wushu and Muay Thai in the development of the national cultures occupy important positions. Chinese Wushu and Muay Thai in culture have many similarities and differences, but the experience of Muay Thai International promotion is worth Chinese Wushu learning. From The similarities and differences between Chinese Wushu and Muay Thai, the paper sums up Muay Thai International Communication and promotion experience and applies the experience into the promotion and development of Chinese Wushu.

关 键 词：中国武术 泰拳 文化 研究 

分 类 号：G807[文化科学—体育训练]