电子商务购物网站用户体验形成过程研究  

Research on User Experience Process Model of E-commerce Website

作　　者：赵飞祥 武忠[1] Zhao Feixiang;Wu Zhong(School of Management and Economics, Southeast University, Nanjing Jiangsu, 211189, China)

机构地区：[1]东南大学经济管理学院,江苏南京211189

出　　处：《科技创新导报》2017年第1期98-102,共5页Science and Technology Innovation Herald

摘　　要：该文在总结前人研究的基础上先总结提炼出了电子商务购物网站用户体验的影响要素,分别为系统(System)要素、用户(User)要素和情景要素(Context)三大类,并进一步细分出诸多层级属性。在影响要素基础上构建了电子商务购物网站用户体验的形成过程模型,分别为:特性构建、特性感知、评价以及结果形成四步。该模型将决策理论模型(ADM)引入用户体验的形成过程中详述了体验的具体形成过程,补充完善了以往用户体验过程研究。In this paper,factors that influence user experience of online shopping website are first summarized on the basis ofpredecessors’research,which are system,user and context,and detailed,attributes are also listed.On the basis of influencingfactors,a user experience forming process model of e-commerce shopping websites is constructed,which is divided into four steps:characteristic construction,characteristic perception,evaluation and result formation.This model introduces decision-making theory(ADM)into the formation of user experience and elaborates the forming process of user experience of online shopping websites,andcomplements and improves the previous research of user experience process.

关 键 词：电子商务 用户体验 ADM模型 过程模型 

分 类 号：C939[经济管理—管理学]