城镇居民罗非鱼消费行为的实证研究  

An Empirical Study on the Consumption Behavior of Tilapia in Urban Residents

作　　者：代云云[1] 袁永明 袁媛[1] 张红燕[1] DAI Yun-yun;YUAN Yong-ming;YUAN Yuan;ZHANG Hong-yan(Freshwater Fisheries Research Center, Chinese Academy of Fishery Sciences, Key Laboratory of Freshwater Fisheries and Germplasm Resources Utilization, Ministry of Agriculture, Wuxi 214081, PRC)

机构地区：[1]中国水产科学研究院淡水渔业研究中心,农业部淡水渔业与种质资源利用重点实验室,江苏无锡214081

出　　处：《湖南农业科学》2017年第3期101-104,共4页Hunan Agricultural Sciences

基　　金：现代农业产业技术体系专项(CARS-49);国家自科基金项目(71273135)

摘　　要：以北京、天津、河北等9个省(直辖市)城镇居民764份有效问卷为样本,对城镇居民罗非鱼消费行为的影响因素进行了实证分析,结果表明,城镇居民对罗非鱼的认知程度较低,但对罗非鱼持积极态度的消费者比例较高;影响城镇居民罗非鱼消费意愿的主要因素包括消费者的年龄、受教育程度、对水产品的喜好程度、购买经历和产品价格等;建立城镇居民罗非鱼消费行为的决策模型,并据此提出了相关的政策建议。Based on 764 valid questionnaires from Beijing, Tianjin, Hebei and other provinces (municipalities), the influencing factors of consumption behavior of tilapia were analyzed. the results showed that the cognition degree of urban residents to tilapia was low, but the proportion of consumers who had positive attitude to tilapia was higher; the main factors affecting the consumption desire of urban residents are the age of consumers, the level of education, the preference for aquatic products, the purchase experience and the price of the products; to establish the decision-making model of tilapia consumption behavior of urban residents, then put forward relevant policy recommendations.

关 键 词：罗非鱼 消费意愿 消费行为 

分 类 号：F126[经济管理—世界经济]