冯小刚电影的情感生产与消费  

The Emotional Production and Consumption in the Films by Feng Xiaogang

作　　者：张芹[1] 王瑞旭[1] ZHANG Qin;WANG Ruixu(College of Art and Communication, Three Gorges University, Yichang , Hubei 443002,China)

机构地区：[1]三峡大学文学与传媒学院,湖北宜昌443002

出　　处：《铜仁学院学报》2017年第4期109-111,共3页Journal of Tongren University

摘　　要：一个时代流行的传媒产品特色反映出这个时代人的情感需求。冯小刚电影的"叫座又叫好",离不开他对媒介市场的清醒认识与对受众情感消费特点的精准把握。文章将冯小刚电影置于情感社会学视域之下,探析、总结其影像文本的情感生产、传播与消费特点,借此反思当下的社会文化环境与社会制度。The characteristics of media products in an age can reflect the emotional needs of that age’s people.Feng’s lucid understanding of media markets and accurate insight into the characteristics of the audience’s emotional consumption make a great contribution to his films’ " high box-office and good evaluation". Therefore, this article will have an exploration into the features of emotional production, communication and consumption by putting Feng’s films into the emotional sociology, whereby reflecting the current cultural environment and social system.

关 键 词：冯小刚 电影 情感生产 

分 类 号：J903[艺术—电影电视艺术]