解构与重构:主题公园的文化迷失与数字传播  

Deconstruction and Reconstruction:Theme Parks' Cultural Loss and Digital Communication

作　　者：殷航[1] 

机构地区：[1]暨南大学新闻与传播学院,广东广州510000

出　　处：《江汉大学学报（社会科学版）》2017年第2期104-108,共5页Journal of Jianghan University(Social Science Edition)

摘　　要：主题公园对传统、本土文化的创新性演绎,连通了创意时空与当代生活,是一座城市之所以成为"城市"的"精魄"所在,是形成城市文化共同体的基石,也是构建城市文化形象的标识。主题公园具象的物理构造属于"实际空间",主题文化的创意诉求、内核诠释与文化渊源属于"构想空间",通过创造性转化和创新性转移而进行的数字化传播则对原有的两层空间加以拓展、重构出新的衍生空间即"感知空间"。主题公园三维空间的开发和维护将对城市品牌形象的塑造与文化认同起到巨大推动作用。以描述性研究和个案研究为基础,依据空间批评、文化批评相关理论具体阐释当下我国主题公园空间生产过程中的文化"失谐"、"失忆"与"裂纹"及其数字化生存之道,具有一定的现实意义。Through creative interpretation of traditional and local culture,a theme park connects the creative space and time with contemporary life. It is the essence for a city to be a 'city',the cornerstone for building an urban cultural community,and also the logo for building the city's cultural image. The physical structure of a theme park belongs to the 'actual space';the creative appeal of the theme culture,the core interpretation,and the cultural origin belong to the 'conception space';a new derivative 'perception space' can be reconstructed by expanding the original two-layer space through digital transmission that is performed by creative transformation and innovative transfer. The theme park's development and maintenance of the 3D space will enormously help shape the city's brand image and its cultural identity.Based on descriptive and case studies and using theories such as spatial criticism and cultural criticism,this paper expounds on the cultural 'mismatching', 'amnesia',and 'cracks' in the production of theme parks in China as well as their digitalized ways of survival.

关 键 词：主题公园 数字传播 文化空间 清明上河园 

分 类 号：G122[文化科学]