新生代农民工网络阅读意愿影响因素研究  

Research on the Influence Factors of the New Generation Migrant Workers' Willingness to Read Online

作　　者：冀芳[1] JI Fang(School of Literary Arts and Communication Chang’ an University, Xi’ an 710064, China)

机构地区：[1]长安大学文学艺术与传播学院,西安710064

出　　处：《数字图书馆论坛》2017年第4期32-38,共7页Digital Library Forum

基　　金：陕西省社会科学基金"城市化进程中西安市外来务工人员语言状况及语言服务研究"(编号:2015K030)资助

摘　　要：在网络阅读发展影响下,新生代农民工网络阅读意愿受到诸多因素影响。在国家推动全民阅读大背景下,新生代农民工网络阅读问题同样备受关注。对此,本文通过大规模问卷调研,从经济水平、网络技术、自身背景情况、工作状态等方面收集数据,通过构建结构方程模型,并使用SPSS21.0与AMOS21.0软件对数据进行分析;发现经济水平、网络技术、自身背景情况、工作状态与新生代农民工网络阅读意愿存在显著正相关,其中又以工作状态与经济水平的影响程度最大。此外,工作时间、个人收入水平、文化程度、网络使用成本、个人阅读偏好对新生代农民工网络阅读意愿的影响程度很高。因此,需高度重视该发展态势,根据相关表现差异合理引导新生代农民工的网络阅读行为。The new generation of migrant workers is becoming more and more prominent.As a new special group in the city,the new generation of migrantworkers will be affected by many factors,at the same time,it is influenced by the development of network reading.In the country to promote universal readingbackground,the new generation of migrant workers online reading problem is also of concern.Through a large-scale questionnaire survey,it collects data from theeconomic level,network technology,their own background,working conditions and other aspects.By constructing Structural Equation Modeling,and it uses SPSS21.0and AMOS21.0software to analyze the data.It is found that there is a significant positive correlation between the economic level,the network technology,the workingstatus and the new generation migrant workers’willingness to read online.Among them,the working status and the economic level are the most influential.In addition,the working hours,personal income level,education level,internet use costs,personal reading preferences have a high degree on the new generation of migrant workers’willingness to read online.Therefore,it is necessary to attach great importance to the development of the situation.It need to guide the new generation of migrantworkers’willingness to read online according to these differences in the performance.

关 键 词：新生代农民工 网络阅读 阅读意愿 结构方程模型 

分 类 号：G252.1[文化科学—图书馆学]