社会化媒体营销新趋势  

New Trend of Social Media Marketing

作　　者：童泽林[1] 闫梦[1] 石明[1] TONG Ze-lin;YAN Meng;SHI Ming(North China University of Technology,Beijing 100144,China)

机构地区：[1]北方工业大学,北京100144

出　　处：《教育教学论坛》2017年第22期80-81,共2页Education And Teaching Forum

基　　金：北方工业大学人才项目(编号:XN071016)

摘　　要：随着社会化媒体的深入和多元的发展,社会化媒体也进入了新的发展阶段。社会化媒体营销自身强大的魅力如和用户建立稳固的关系、投入产出更高、整合效应明显等优势正强而有力的助推企业转变营销策略,同时SMM的新趋势如内容要求的精准性、话语权的转移和社会化企业的发展也给企业带来了机遇与挑战,企业要抓住发展的机遇,努力寻找社会化媒体变革机会和发展战略决策。With the deepening and pluralistic of social media development,social media has entered a new stage of development.Social media marketing its powerful charm such as building a strong relationship with the user input and output,higher integration effect is obvious advantage is strong can push enterprises to change the marketing strategy,new trend at the same time as the SMM content requirements of precision,Discourse Transfer and social enterprise development also brings opportunities and challenges,enterprises should seize the opportunity of development,efforts to find social media opportunities for change and development strategy.

关 键 词：社会化媒体营销 SMM魅力 SMM新趋势 

分 类 号：G640[文化科学—高等教育学]