基于微信公众号的高校图书馆品牌建设研究  

Research on the brand construction of University Library Based on We Chat public number

作　　者：徐冠春[1] Xu Guanchun(Gannan School of Medicine Library, Ganzhou 341000, China)

机构地区：[1]赣南医学院图书馆,江西赣州341000

出　　处：《现代盐化工》2017年第2期86-86,90,共2页Modern Salt and Chemical Industry

摘　　要：微信公众号是指微信开发者或者企业在微信公众平台申请公众号后,通过文字、图片、语音或动画等多方面的方式跟受众进行互动,一般分为订阅号、服务号和企业号三种。本文探讨了高校图书馆微信公众号的建设,并研究了基于微信公众号背景下的高校图书馆品牌建设。The WeChat public number refers to the WeChat developer or enterprise in WeChat public platform for the public number,through text,pictures,voice or animation and other aspects of the way to interact with the audience,generally divided into subscription number,service number and enterprise three.This paper discusses the construction of the WeChat Public Library in the university library,and studies the construction of the University Library Brand Based on the background of WeChat public.

关 键 词：微信公众号 高校图书馆 品牌建设 

分 类 号：G250.7[文化科学—图书馆学] G258.6