自媒体平台下的广东省国家级森林公园网络影响力评价  

Evaluation on the Influence of the National Forest Park in Guangdong Province from the We Media Perspective

作　　者：吕嘉[1,2,3] 曾琦[1,2,3] 胡卫华[3,1] LYU Jia;ZENG Qi;HU Weihua(Research Center of Forest Tourism Engineering Technology, State Forestry Administration, Changsha,Hunan 410004, China;College of Tourism, Central South University of Forestry & Technology, Changsha,Hunan 410004 , China;School of Management of Shenzhen Polytechnic, Shenzhen,Guangdong 518055, China)

机构地区：[1]国家林业局森林旅游工程技术研究中心,湖南长沙410004 [2]中南林业科技大学旅游学院,湖南长沙410004 [3]深圳职业技术学院管理学院,广东深圳518055

出　　处：《林业与环境科学》2017年第2期86-91,共6页Forestry and Environmental Science

摘　　要：文章以24个广东省国家级森林公园为研究对象,利用德尔菲法构建了自媒体平台下的森林公园网络影响力模型。通过对广东省国家级森林公园的新浪微博、腾讯微信公众号进行分析,计算其网络影响力分值,得到了广东省国家级森林公园影响力排名,并讨论了网络影响力分值高的森林公园特征。结果表明:(1)森林公园网络影响力分值分布在29.82~1 024.34之间,差异明显;(2)自媒体平台之间的网络影响力差异小;(3)与政府直接管理相比,企业运营的森林公园网络影响力较大;(4)"国家级森林公园"品牌形象推广欠缺。Taking24national forest parks in Guangdong province as the research object,this paperconstructed the web impact index of forest park based on the We Media.By analyzing Sina Weibo and WeChatthrough large data method,calculated web impact score ranking among national forest park in Guangdongprovince.Simultaneously,the paper discussed the features of forest parks with high web impact score.The resultsof the analysis showed that:(1)There are significant differences exist in the overall web impact score,which betweenthe29.82to1024.34.(2)The impact difference between the We media platform is small.(3)Compared withgovernment direct management,the impacts on forest park network operated by an enterprise is relatively large.(4)The brand image of the national forest park is lack of promotion.

关 键 词：森林公园 自媒体 网络影响力 评价指标 广东省 

分 类 号：G353.1[文化科学—情报学] S759.91[农业科学—森林经理学]