市场化下我国体育场馆众筹模式研究  

A study of the sports venue crowdfunding mode in China from the perspective of marketization

作　　者：李艳丽[1] 李怡然[1] LI Yan-li;LI Yi-ran(School of Management,Beijing Sport University,Beijing 100084,China)

机构地区：[1]北京体育大学管理学院,北京100084

出　　处：《体育学刊》2017年第3期56-60,共5页Journal of Physical Education

基　　金：国家社会科学基金资助项目(2014CTY007);中央高校基本科研业务费专项资金资助课题(2016YB003)

摘　　要：众筹是大众依托互联网平台筹资的一种方式,众筹模式不失为体育场馆融通资金、加速场馆产权交易、盘活场馆资产、分散经营风险的有益尝试。体育场馆众筹类型分为线上和线下两种,体育场馆众筹模式的选择要基于体育场馆的特点。我国体育场馆实施众筹模式,应增强体育场馆众筹项目发起人的创新意识,优化项目内容和回报形式设计;健全体育场馆众筹项目运作机制,防范体育场馆众筹项目法律风险;完善体育场馆众筹平台信息披露制度,规避项目发起人和领投人的道德风险;营造体育场馆众筹项目获得竞争优势的内外部环境,提升项目运营水平。Crowdfunding is a way of public fund raising based on the Internet platform.The crowdfunding mode is after all a beneficial attempt for sports venue financing,expediting venue equity transaction,vitalizing venue assets,and dispersing operation risks.The types of sports venue crowdfunding include online and offline crowdfunding.The selection of the sports venue crowdfunding mode should be made based on sports venue characteristics.Boosting the implementation of the sports venue crowdfunding mode in China should enhance sports venue crowdfunding project sponsors’awareness of innovation,optimize project contents and return form design,complete the sports venue crowdfunding project operating mechanism,prevent the legal risks of sports venue crowdfunding projects,perfect the sports venue crowdfunding platform information disclosure system,hedge the moral risks of project sponsors and lead investors,build internal and external environments for sports venue crowdfunding projects to acquire competition advantages,and improve project operating performance.

关 键 词：体育管理 市场化改革 体育场馆 众筹模式 融资模式 

分 类 号：G80-05[文化科学—运动人体科学]