层次分析法在民用飞机确定目标市场占有率中的应用初探  

Primary Study on Establishing Target Marketing Shares by the Analytic Hierarchy Process

作　　者：李琳[1] 罗沁寒 Li Lin;Luo Qinhan(COMAC Shanghai Aircraft Design and Research Institute, Shanghai, 201210,China;National Aero-Technology Import & Export Corporation, Beijing, 100000,China)

机构地区：[1]中国商用飞机有限责任公司上海飞机设计研究院,上海201210 [2]中航技进出口有限责任公司,北京100000

出　　处：《科技创新导报》2017年第8期252-256,共5页Science and Technology Innovation Herald

摘　　要：层次分析法是应对多准则复杂决策时常用的有效决策方法。该方法通过决策元素的分解,形成目标、准则、方案等层次,以定性和定量相结合的方式开展分析,逻辑缜密、简单易行。该文主旨在于介绍层级分析法的定义和操作步骤,并尝试性地通过模拟案例求解将其应用于民用飞机目标市场占有率的确定,并以此分析确认该产品的市场竞争力来源。The analytic hierarchy process is a sort of decision-making approach to solve multi-objective problems,with relevant influence factors divided into objectives,standards and schemes for detailed qualitative and quantitative analysis.Thus,it process the metric of high rational logic and easily application.This paper is to give a overall introduction of the analytic hierarchy process and its operating steps.Based on that,we make a primary study on establishing target marketing shares by the above-mentioned approaches with a simulative case.

关 键 词：层次分析法 目标市场占用率 民用飞机 

分 类 号：F253[经济管理—国民经济]