浅析《公共关系原理与实务》教学中大学生实践能力的培养  

On the Cultivation of College Students' Practical Ability in the Teaching of "Principles and Practice of Public Relations"

作　　者：董丽荣[1] DONG Li-rong(School of Animation and Media,Qingdao Agricultural University,Qingdao,Shandong 266109,China)

机构地区：[1]青岛农业大学动漫与传媒学院,山东青岛266109

出　　处：《教育教学论坛》2017年第25期244-245,共2页Education And Teaching Forum

基　　金：山东省应用型人才培养特色名校建设工程教学研究项目(XJG2013143)

摘　　要：《公共关系原理与实务》这门课程收集了大量的公共关系的故事以及经典的案例,通过对这些经典案例的讲解,可以向学生阐述公共关系的重要概念。学生通过对案例的学习和探讨,可以培养学生的思维能力。本文通过对这门课程在大学生实践能力的培养路径,具体培养过程中出现的问题以及课程对大学生实践能力培养的意义这三个方面做一浅析,旨在发挥《公共关系原理与实务》课程在大学生实践能力培养中的作用。The"Principles and Practice of Public Relations"is a course that has collected a large number of public relations of story and classic case,through the interpretation of these classic cases,we can explain the important concepts of public relations for the students.Through the case study and discussion,the students can cultivate their thinking ability.Based on this course in the training path of college students'practical ability,specific training and do a simple analysis on the problems in the process of curriculum and the cultivation of students'practical ability of the significance of the three aspects,aims to play the role of the"Principles and Practice of Public Relations"in the cultivation of college students'practical ability.

关 键 词：公共关系教学 大学生 实践能力 

分 类 号：G642.0[文化科学—高等教育学]