“他人信息搜寻”的预期:基于假定影响模型的网络微观动员研究  

The Anticipation of “Information Search of Others”:A Survey of Internet Micro Mobilization Based on the Supposed Effect Model

作　　者：聂静虹[1] 王博[1] 

机构地区：[1]中山大学传播与设计学院

出　　处：《新闻与传播研究》2017年第5期30-50,共21页Journalism & Communication

基　　金：广东省软科学研究计划项目"新媒体与广东健康科普宣传:渠道;内容;公众与效果研究"(项目编号:2014A070702007)的阶段性研究成果

摘　　要：以第三人效果理论和假定影响模型为基本研究框架,运用问卷调查收集数据,量化分析信息接收者在面对网络微观动员信息时所进行的信息处理过程以及他人/自我假定影响与自我行动意向之间的关联可以发现,网络微观动员确实能够引发第一人效果以及投射效应,同时信息处理过程的各个变量会预测自我假定影响和他人假定影响;自我假定影响以及他人假定影响则是自我行动意愿的显著预测因子,而且信息接收者预期"他人更为关注信息"是自我网络参与的显著因子。Based on the third-person effect theory and the supposed effect model, quantitative analyses are conducted. This paper analyzes the relevance between the receivers ' information processing when facing with the information of Internet micro mobilization and the supposed effect of others/self and the own willingness of action. Results show that the Internet micro mobilization does trigger first-person effect and projection effect. Meanwhile,the variables of the information processing can predict the supposed effects of oneself and others as well,and the supposed effects of oneself and others are the prominent predictablefactors to the own willingness action. Moreover,the receiver's anticipation of others paying closer attention to the information is the significant factor of the Internet involvement of oneself.

关 键 词：第三人效果 他人假定影响 他人信息搜寻 网络微观动员 

分 类 号：G206[文化科学—传播学]