The Comparative Analysis Between English and Chinese Advertising Language  

作　　者：程子润 

机构地区：[1]河海大学

出　　处：《校园英语》2017年第23期170-171,共2页English On Campus

摘　　要：With the rapid development of economy,advertisements are seen everywhere. Meanwhile, language plays an important role in strengthening the advertisement’s expressive force. Owing to many factors, Chinese and Englishadvertisements have different styles and features. Thus,comparing Chinese and English advertising language is helpful to understand and use them better. This article will focus on the language similarities and differences between them.With the rapid development of economy,advertisements are seen everywhere. Meanwhile, language plays an important role in strengthening the advertisement’s expressive force. Owing to many factors, Chinese and English advertisements have different styles and features. Thus,comparing Chinese and English advertising language is helpful to understand and use them better. This article will focus on the language similarities and differences between them.

关 键 词：ENGLISH and CHINESE ADVERTISING LANGUAGE DIFFERENCES SIMILARITIES 

分 类 号：G642[文化科学—高等教育学]