基于电影院数据分析的城市商圈等级划分方法研究——以南京市为例  

Research on the classification method of business circle by the data of cinema——Based on the research of Nanjing

作　　者：姜珂[1] 于涛[1] JIANG Ke;YU Tao(School of Architecture and Urban Planning,Nanjing University,Nanjing 210093,China)

机构地区：[1]南京大学建筑与城市规划学院,南京210093

出　　处：《世界地理研究》2017年第4期73-81,共9页World Regional Studies

基　　金：国家社会科学基金项目(09CJL046);国家自然科学基金项目(41101142);中央高校基本科研业务费专项资金项目(1118090207)

摘　　要：商业是城市业态中的重要组成部分,伴随着城市郊区化与商圈重构的进程,商圈等级的划分方法亟待重新讨论。本文以南京的电影院分布数据为基础,运用ARCGIS软件中核密度分析工具,以南京市电影院数量、规模、价格分布规律为依据进行商圈划分,发现以电影院数据划分出的商圈等级与传统商圈等级划分结果基本拟合。同时通过SPSS软件的相关性分析,得出影响消费者进行电影院选择的最重要的因素为交通便利程度与价格,这与进行传统商圈选择的影响因素相同,进一步证实了电影院数据划分方法的科学性。最后,构建以电影院规模、服务对象、服务人口等数据为依据的商圈划分定量方法,为科学规划城市提供依据。Business is an important part of the city format.With the processof city suburbanization and the reconstruction of the business district,thedivision of the grade of business circle needs to be discussed again.This papertakes Nanjing’s cinema distribution and uses the ARCGIS to analyze Cinemas’sizedistribution,price values based on the division,and found that thecommercial hierarchical levels divided by traditional method is similar tothat divided by cinemas’data.At the same time,through the correlation analysisby SPSS,the most important factors that influence consumer’choice ofcinema are the convenience of traffic and price,it is same to the influencingfactors to the traditional method.Finally,based on the scale of the movietheater,the service object,the service population and so on,the quantitativemethod of the trade circle division is established,which provides thebasis for the scientific planning of the city.

关 键 词：电影院 空间分布 商圈等级 划分方法 

分 类 号：F727[经济管理—产业经济] J946[艺术—电影电视艺术]