利他行为下基于差别定价的闭环供应链均衡分析  

Equilibrium Analysis of Closed-loop Supply Chain Based on Differential Pricing under Altruism

作　　者：王建华 王洪 王斌[1] Wang Jianhua;Wang Hong;Wang Bin(School of Business,Jiangnan University,Wuxi 214122,China)

机构地区：[1]江南大学商学院,无锡214122

出　　处：《工业技术经济》2017年第9期32-40,共9页Journal of Industrial Technological Economics

基　　金：江苏省教育厅指导项目(项目编号:2015SJD347);江苏省高校人文社科基金项目(项目编号:RWSKZD04-2012ZB2)

摘　　要：文章构建一个由制造商和零售商组成的闭环供应链,对新产品和再造品实行差别定价,同时将利他行为引入到该供应链模型中,研究决策者的利他行为对供应链的影响。研究发现,与利他中性相比,制造商的利他行为虽然会削弱自身利润水平,但会使得零售商和整个供应链的利润增加;零售商的利他行为不会改变整个供应链的总利润,制造商增加的利润等于零售商减少的部分;双方同时具有利他行为时会增加供应链总利润,但双方的利他系数组合必须在一定的范围内才能实现双赢。最后通过数值分析对上述结论作出解释和说明。This paper aims to build a closed-loop supply chain,which consists of a manufacturer and a retailer.Differential pricing for new and reproduced products is implemented and altruism is introduced into the supply chain,so as to study the effect of altruism on this chain.The study fi nds that,although the manufacturer’s altruistic behavior will cut its profi ts compared with the choice of altruistic neutrality,it will add the benefi t of the retailer and the whole supply chain.Retailer’s altruism has no infl uence on the overall profi ts of the closedloop supply chain,because the increase of the manufacture’s profi t is equal to the decrease of the retailer.When the retailer and the manufacture are both altruistic,the profi ts of whole supply chain will increase.However,the ratio of altruistic combination must be within a certain range,so that they can achieve a win-win situation.Finally numerical analysis were made to explain and illustrate these conclusions.

关 键 词：闭环供应链 差别定价 回收 利他行为 均衡解 再造品 

分 类 号：F252[经济管理—国民经济]