科技期刊与新媒体的融合之路  

Integration Ways of Scientific Journals and New Media

作　　者：刘冬梅[1] LIU Dongmei(Editorial Department of Environmental Sanitation Engineering,Tianjin 300201,China)

机构地区：[1]<环境卫生工程>编辑部,天津300201

出　　处：《天津科技》2017年第8期86-90,共5页Tianjin Science & Technology

摘　　要：近几年,全国范围内掀起了传统媒体与新媒体融合发展的热潮,并取得了可喜的成绩。通过分析发现,科技期刊与新媒体的融合是时代发展的必然趋势,只有将挑战转化为机遇,坚守"内容为王",找到科技期刊自身的核心信息价值,形成差异化的核心竞争力,突出自己独有的特色和优势;敢于创新,树立以用户为中心的服务理念,探索与新媒体的融合路径,扩大作者和读者群,提高市场占有率,才能提升期刊的社会影响力和经济效益。同时还应注重版权保护和人才培养问题,为杂志的可持续发展打下坚实的基础。In recent years,there has been a boom in the integrative development of traditional media and new media in the whole country,and it has made remarkable achievements.Through the analysis,it is found that the integration of scientific journals and new media is the inevitable trend of the era development.It proposes that we should convert challenges into opportunities,stick to the content quality,find the essential information values of the journal,and form the core differentiated competencies to highlight our unique features and advantages.We should dare to explore ways of innovation,establish the user-centered service idea,explore the way of integration with new media,expand the groups of authors and readers,and improve market share to promote the social influence and economic benefits.At the same time,we should payattention to the problems of copyright protection and personnel training to build a solid foundation for the sustainable development of scientific journals.

关 键 词：科技期刊 新媒体 融合发展 

分 类 号：G232[文化科学]