旅游节事筛选评价方法的探讨——以1999—2015年张家界旅游节事为例  

A Research on the Evaluation Method of the Tourism Festival:A Case Study of Zhangjiajie Tourism Events in 1999—2015

作　　者：佘高波[1] 李强[2] SHE Gaobo;LI Qiang(School of Finance and Economics,Hunan University of Technology,Zhuzhou Hunan 412007,China;School of Science,Hunan University of Technology,Zhuzhou Hunan 412007,China)

机构地区：[1]湖南工业大学商学院,湖南株洲412007 [2]湖南工业大学理学院,湖南株洲412007

出　　处：《湖南工业大学学报》2017年第2期72-77,共6页Journal of Hunan University of Technology

基　　金：湖南省教育厅基金资助项目(16C0517);张家界社科联基金资助项目(张社评(2016)1号);湖南工业大学科研基金资助项目(2014B01)

摘　　要：收集1999—2015年张家界旅游节事32项,综合运用相关系数法、条件指数法和基于方差的权重构造法,筛选出4个旅游节事评价指标:创新性、持续性、匹配性和融合性,为旅游城市策划开发节事提供了简明的判断依据,同时甄别出张家界标志性节事,提出今后节事发展的若干建议,对旅游城市通过节事推动旅游产业发展具有理论启示和实践意义。A comprehensive analysis has been made of Zhangjiajie tourism events from1999to2015by using correlation coefficient method,condition index method and weighed construction method based on the variance,and four evaluation indexes about tourism events has thus been worked out:innovation,sustainability,compatibility and integration,which provides a concise criteria for the evaluation of the development of tourism events.On that basis are screened out some representative events of Zhangjiajie Tourism.Some proposals have been made for the development of festival events,which is of theoretical and practical significance for the promotion of the tourism industry in the future.

关 键 词：旅游节事 评价方法 张家界 

分 类 号：F590.3[经济管理—旅游管理]