合作社农技服务社员满意度及其影响因素分析——基于299户果农社员的调查  

Analysis on the satisfaction and influencing factors of cooperative farmers with agricultural technology service:Based on the survey data of 299 fruit growers

作　　者：张强强[1] 霍学喜[1] 刘军弟[1] ZHANG Qiangqiang;HUO Xuexi;LIU Jundi(College of Economics and Management/Western Rural Development Research Center, Northwest Agriculture and Forestry University, Yangling 712100, China)

机构地区：[1]西北农林科技大学经济管理学院/西部农村发展研究中心,陕西杨凌712100

出　　处：《湖南农业大学学报（社会科学版）》2017年第4期8-15,共8页Journal of Hunan Agricultural University(Social Sciences)

基　　金：国家自然科学基金项目(71203181);国家现代农业产业技术建设项目(CARS-28);教育部人文社会科学项目(12YJC790117);中央高校基本业务费项目(QN201165)

摘　　要：借鉴企业顾客满意度指数(ACSI)模型,基于山东、陕西、甘肃3省11个县299户果农专业合作社社员的调查数据,测度了社员对合作社的技术服务预期、技术服务感知质量、农技服务感知价值和社员满意度、社员未来行为,并对合作社农技服务社员满意度的影响因素进行分析。结果表明:技术服务感知价值有显著正向影响,且影响程度最大;技术服务感知质量有负向影响,影响程度仅次于技术服务感知价值;技术服务预期具有正向影响,影响程度相对较小。社员满意度与社员未来技术参与行为具有正向相关性。Based on the American Customer Satisfaction Index(ACSI)model and the field survey data of299fruitgrowers from professional cooperatives in87villages of Shaanxi,Gansu and Shandong province,this paper measures theexpectation,the perceived quality,the perceived value of technical service that members from farmer’s professionalcooperatives,the satisfaction and the future behavior of members,and analyzes the influencing factors of the members’satisfaction with the technical service of the farmers'professional cooperatives.The results show that the perceived valueof technical service has a significantly positive impact on the satisfaction of the members and the influence is the greatest.The perceived quality of technical service has a negative impact on the satisfaction of the members and the influence issecond only to the perceived value of technical service.The expectation of technical service has a positive impact on thesatisfaction but the impact is relatively small,the members’satisfaction has a positive impact on the future participationbehavior of the members obviously.

关 键 词：社员满意度 农技服务 ASCI模型 农民专业合作社 

分 类 号：F321.42[经济管理—产业经济]