名人文化在名城旅游中的价值与地位——以徐州东坡文化为例  

Value and Status of Celebrity Culture in Famous City Tourism Development——Illustrated by the case of Su Dongpo culture in Xuzhou

作　　者：孙天胜[1] Sun Tiansheng

机构地区：[1]江苏师范大学历史文化与旅游学院

出　　处：《中国名城》2017年第9期50-53,共4页China Ancient City

摘　　要：在名城旅游中,名人文化作为名城历史和现实中最耀眼的亮点,具有其他资源所无法取代的重要地位。每一座名城的旅游开发,都应该把深入挖掘、精心梳理、仔细筛选、高超创意名人文化作为首要任务。徐州作为兵家必争之地,在中国历史上时常处于重要的战略地位,因此自古以来便有大量名人在此留下他们的文治武功,中国文学史上最有名的文学家苏轼便是其中的杰出代表。他近两年的知州经历,给徐州留下了足够多的文化遗迹和诗文风流。将东坡文化融入云龙山水、融入徐州大地,既是对名人最好的纪念,更是对徐州名城旅游最好的开发与利用。In famous city tourism development,celebrity culture is the highlight in the city’s history and reality,and it occupies very important status that can’t be replaced by any other resources.Deep research,careful carding and screening,superb creativity of celebrity culture should be taken as chief task in tourism development of famous city.Xu Zhou was vital importance for the military in history,so since ancient times,lots of celebrities established political and military achievements here,and Su Shi is the most outstanding one who is very famous in the history of Chinese literary.During his two years experience as chief of Xu Zhou,he left plenty of culture sites and romantic poetry here.Integrating Dong Po culture into Xu Zhou scenery will be the best commemoration of Su dongpo and also be the best development ways of Xu Zhou tourism.

关 键 词：名人文化 名城旅游 苏东坡 

分 类 号：F59[经济管理—旅游管理]