环巢湖地区庙会文化资源分析及其旅游开发  

An Analysis of Temple Fair Cultural Resource and Its Tourism Development around Chaohu Region

作　　者：吴萍[1] 张安东[1] WU Ping;ZHANG An-dong(College of Tourism Management, Chaohu University, Chaohu 238000 Anhui, China)

机构地区：[1]巢湖学院旅游管理学院,安徽巢湖238000

出　　处：《安徽广播电视大学学报》2017年第3期40-44,共5页Journal of Anhui Radio & TV University

基　　金：安徽省高校优秀青年人才支持计划重点项目"城镇化背景下环巢湖地区古镇的演化轨迹与发展"(项目编号:gxyq ZD2016279);安徽省哲学社会科学规划青年基金项目"环境演变与江淮舟居族群文化空间变迁研究"(项目编号:AHSKQ2016D67);巢湖学院环巢湖基地研究项目"环巢湖宗教旅游资源评价与开发研究"(项目编号:XWZ-201604)

摘　　要：通过对环巢湖地区庙会文化资源的调查研究,将其类型划分为崇佛型、崇道型、多神型与英雄神型。在分析环巢湖地区庙会文化资源特性的基础上,对其进行旅游开发构想,于庙会核心区——宗教活动场所开展系列宗教文化旅游,于庙会外围区——商贸文艺活动场所举办系列民俗文化旅游,使庙会焕发出古老的魅力,将环巢湖地区打造成为富有吸引力的旅游目的地。There are a variety of temple fairs around Chaohu region,which can be divided by its original object of worship such as Buddhism,Taoism,polytheism and heroism.Traditional temple fair has become one of the major tourism resources in modern mass tourism era,which is highly blended with tourism and transformed into temple fair cultural festival.Contemporary temple fair tourism development should be innovated by adding modern elements based on maintaining the traditional rites and activities so as to keep its authenticity.

关 键 词：环巢湖 庙会 民俗 非物质文化遗产 旅游 

分 类 号：F592.7[经济管理—旅游管理]