书法字体在招贴设计中的视觉表现  

VISUAL LANGUAGE OF CALLIGRAPHY IN POSTER DESIGN

作　　者：张曼雪[1] 孟庆东[1] 

机构地区：[1]长春工业大学艺术设计学院

出　　处：《设计》2017年第17期142-143,共2页Design

摘　　要：文化的发展及多元走向让设计师们逐渐将目光转向传统文化,于是作为最具东方魅力的书法艺术被设计师深入挖掘。文章以书法字体在招贴设计的介入为线索,分析书法在招贴设计中丰富的形式语言与文化特征,强调民族艺术在设计语言中的地位,希望传统书法字体及其精髓能够以新的中国式精气神更完美地融入现当代设计中去。The development of culture and its diversity have made designersgradually turned their focus on traditional art,as the crown jewel of the Oriental Art,calligraphy has been deeply studied by designers.This article uses the interventionof the calligraphy font as a clue,discusses the uniqueness and visual language of thecalligraphy font to state its importance in poster design,and emphasizes the positionof the ethnic art in the designing language.Moreover,hoping this article can bring thetraditional calligraphy and its essence into modern society and people’s life.

关 键 词：书法字体 招贴设计 视觉 形式 

分 类 号：J505[艺术—艺术设计]