Web表单在互联网理财产品中的运用  

THE APPLICATION OF WEB FORMS IN INTERNET FINANCIAL PRODUCTS

作　　者：殷晓晨[1] 胡登 卢庞蓉 

机构地区：[1]合肥工业大学建筑与艺术学院

出　　处：《设计》2017年第17期158-160,共3页Design

摘　　要：文章简单阐述了Web表单的五个基本构成要素:标签、输入框、动作、帮助文字和动态反馈,分析了互联网理财类产品的表单设计要素:登录和注册表单、信息筛选表单、支付表单及账户管理的特点,提出了表单的出现时机、将表单的内容进行组织与分类、表单的操作符合用户的心理模型三个表单设计方法,并且使用了眼动仪追踪用户在使用表单时的行为表现,验证方案的可行性,致力于提升用户在使用理财产品的效率与用户体验,提高此类产品的交易率。This paper describes five basic elements of Web forms briefly,whichincludes tags,input boxes,actions,help text and dynamic feedback.It also analyzesthe characteristics of design elements in Internet financial products form,whichincludes the login and registration forms,information screening forms,paymentforms and account management.After that,three design methods of Web formsare proposed:the timing of the forms,the organization and classification about thecontents of forms,the operation of the form conforming to the user's psychologicalmodel.What’s more,the author uses the eye view monitoring system to track user'sperformance in the use of these forms,in order to verify the feasibility of the proposal.This thesis is committed to improve the efficiency and user experience in the use offinancial products and increase the transaction ratio of such products.

关 键 词：理财产品 表单设计 心理模型 效率 用户体验 

分 类 号：F724.6[经济管理—产业经济] F832.2[自动化与计算机技术—计算机应用技术] TP393.092[自动化与计算机技术—计算机科学与技术]