邻避风险认知偏差与沟通:社会判断理论的视角  

Bias of Risk Perception of NIMBY and Its Communication:from the Perspective of Social Judgment Theory

作　　者：毛庆铎 马奔[1] MAO Qing-duo;MA Ben

机构地区：[1]山东大学政治学与公共管理学院,山东济南250100

出　　处：《北京行政学院学报》2017年第5期17-23,共7页Journal of Beijing administration institute

基　　金：教育部重大攻关项目(16JZD026)

摘　　要：社会判断理论认为邻避风险认知偏差源于周围环境的不确定性和个体理性与知识的有限性,不同利益相关者的风险认知参数不同——如权重、相关程度、函数关系、组合原则以及一致性等。分析这些参数,可以科学量化地表达认知偏差。利用棱镜模型对邻避风险认知的判断结果、判断原则和判断偏差等要素进行分析,从认知回馈角度出发,在主观合理的风险预期和客观公正的风险解释基础上进行平等互动的风险沟通,化解邻避风险认知偏差。According to social judgment theory,the bias of risk perception of NIMBY stems from the uncertainty of surroundings and the limitation of individual rationality and knowledge.Different stakeholders have different parameters of risk perception,such as weight,degree of correlation,functional relationship,combination principle and consistency.Through analyzing these parameters,the cognitive bias can be expressed scientifically and even quantitatively.To analyze the elements of judging result,judgment principle,judgment bias,etc.of risk perception of NIMBY by the lens model,and to have an equally interactive risk communication based on subjectively reasonable risk expectation and objectively impartial risk explanation from the perspective of cognitive feedback,can resolve the bias of risk perception of NIMBY.

关 键 词：邻避 风险认知 社会判断 

分 类 号：D630.8[政治法律—政治学]