基于Osterwalder参考模型的农村图书馆众筹模式研究  

Research on the Crowdfunding Pattern of Rural Library Based on Osterwalder

作　　者：鞠彦辉[1] 许燕[2] 啜华[1] Ju Yanhui;Xu Yan;Chuai Hua(Management School,Bohai University,Jinzhou 121007,China;Economy and Law School,Bohai University,Jinzhou 121000,China)

机构地区：[1]渤海大学管理学院,辽宁锦州121007 [2]渤海大学经法学院,辽宁锦州121000

出　　处：《现代情报》2017年第9期114-117,共4页Journal of Modern Information

基　　金：国家社会科学基金项目"农村社区图书馆建设的众筹模式及保障机制研究"(项目编号:15BTQ010)

摘　　要：[目的 /意义]公益众筹可有效解决农村图书馆建设资金匮乏的问题。[方法 /过程]基于Osterwalder参考模型,从价值主张、支持人、互动关系、宣传渠道、核心能力、项目团队、合作部门、成本结构、收入来源9个方面,构建了农村图书馆众筹模式,以典型农村图书馆众筹项目为例进行了验证和诠释。[结果 /结论]本文提出的众筹模式丰富并完善了农村图书馆建设模式理论,能有效地为农村图书馆众筹的实践提供参考。[Purpose/significance]The problem of lack of fund in rural library construction can be effectively solved bydonation-based crowdfunding.[Method/process]The paper constructed the pattern of rural library crowdfunding from the nineaspects including value proposition,support person,interactive relationship,propaganda channel,core competence,project team,cooperation department,cost structure and income source based on the osterwalder reference model,the paper took typical rurallibraries crowdfunding projects as examples to validate and interpret.[Result/conclusion]Th e crowdfunding pattern which the paperput forward enriched and consummated the theory of rural library construction pattern,could eff ectively guide the practice of rurallibraries crowdfunding.

关 键 词：农村图书馆 众筹模式 Osterwalder参考模型 SWOT分析 

分 类 号：G258.89[文化科学—图书馆学]