产品设计作为竞争策略的PRO供应链生产决策研究  

Research on Production Decision of Supply Chain in PRO Mode under Product Design as a Competitive Strategy

作　　者：王玥[1] 李帮义[1] 王哲[1] 辛宝英[1,2] 朱晓东 Wang Yue;Li Bangyi;Wang Zhe;Xin Baoying;Zhu Xiaodong(College of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing 210016, China;College of Business,Shandong Management University,Jinan 250100,China;College of Economics and Management,Nanjing University of Information Science&Technology,Nanjing 210044,China)

机构地区：[1]南京航空航天大学经济与管理学院,南京210016 [2]山东管理学院工商学院,济南250100 [3]南京信息工程大学经济与管理学院,南京210044

出　　处：《工业技术经济》2017年第10期79-87,共9页Journal of Industrial Technological Economics

基　　金：国家自然科学基金资助项目(项目编号:71671001);中央高校基本科研业务费专项资金资助(项目编号:NP2016303);江苏省普通高校研究生科研创新计划项目(项目编号:KYZZ16_0151);教育部人文社科青年基金项目(项目编号:17YJCZH201)

摘　　要：对于大多数无力自建WEEE回收体系的生产企业选择加入PRO是明智的选择。本文基于行业PRO运作模式,构建了由两制造商和回收商联盟组成的供应链模型,将与市场增长挂钩的产品设计作为其中一制造商的竞争策略,研究了产品设计和回收双责任要求下供应链各主体的生产决策问题。研究发现:(1)当产品设计成本较低和市场增量较高时,以产品设计作为竞争策略的在位制造商可以淘汰竞争制造商;(2)当产品设计成本低于市场增量时,在位制造商的生产决策优于竞争制造商。一定条件下,竞争制造商存在"搭便车"行为;(3)产品设计降低了处理成本,但损害了回收商经济效益,回收商抵制过度产品设计,并通过转移价格实现供应链主体的利润配置。当经济驱动下回收商自愿回收时,更高的政府回收率会导致整个供应链经济效益变好;(4)存在一个三方共赢局面使三者经济效益都更优,存在一个双赢局面使回收商和在位制造商更优。It is a wise choice for most manufacturers who are unable to build their own WEEErecycling systems.Based on the mode of the PRO operation,we build a supply chain model consisting oftwo manufacturers and one recycler,and make product design linked with market growth as a competitionstrategy of one manufacturer,and study the production decision of supply chain under the requirement of dualresponsibility of product design and recycling.The results suggest that:when the product design cost is low andthe market incremental is higher,the incumbent manufacturer that adopts product design as a competition strategycan eliminate competitive manufacturer.When the product design cost is lower than market incremental,theproduction decision of incumbent manufacturer is better than that of the competitor.Under certain conditions,competitive manufacturer can have a“free rider”behavior.Product design can decrease the processing cost,butit also can damage the economic benefi ts of recycler.So recycler can resist excessive product design and realizethe distribution of profi ts through transferring price.When recycling is driven by voluntary,higher recovery targetof government can lead the benefi ts of the whole supply chain increase.There is a win-win-win situation to enablethe economic benefits of the three are better.There is a win-win situation that makes recycler and incumbentmanufacturer better.

关 键 词：PRO 产品设计 竞争策略 生产决策 供应链 

分 类 号：F224[经济管理—国民经济]