莱芜市卧云铺村传统村落旅游竞争力提升路径  

Path to Improve the Traditional Village Tourism Competitiveness of Woyunpu Village in Laiwu City

作　　者：逯海勇[1] 胡海燕[1] 苗蕾[1] 刘海艳[1] 周波[1] LU Hai-yong;HU Hai-yan;MIAO Lei;LIU Hai-yan;ZHOU Bo(College of Water Conservancy and Civil Engineering/Shandong Agricultural University, Tai’an 271018, China)

机构地区：[1]山东农业大学水利土木工程学院,山东泰安271018

出　　处：《山东农业大学学报（自然科学版）》2017年第5期766-769,774,共5页Journal of Shandong Agricultural University：Natural Science Edition

基　　金：教育部人文社会科学研究规划基金项目(15YJAZH049);山东省艺术科学重点课题项目(201706323);泰安市社会科学重点课题(17-ZD-005);"十二五"国家科技支撑计划课题:低成本村镇基础设施与环境建设技术研究与示范(2014BAL04B05)

摘　　要：传统村落旅游已成为旅游业发展的一种新型业态,其适当的开展对解决欠发达地区乡村经济的发展创新能起到较大的促进作用。本文以莱芜市卧云铺村为例,从传统村落旅游的可持续发展出发,在实地调查的基础上,分析了卧云铺村旅游资源的特点和发展旅游对传统村落的影响,并分析了影响传统村落旅游竞争力的主要因素,最后从乡土文化、基础设施、行业管理、特色品牌和传统工艺几个方面总结出提升传统村落旅游竞争力的路径,以期对传统村落旅游的发展提供理论借鉴。Traditional village tourism has become a new form of tourism development,its proper development can play amajor role in promoting the development and innovation of rural economy in less developed areas.This paper takes WoyunpuVillage in Laiwu as an example,from the sustainable development of traditional village tourism,based on the fieldinvestigation,this paper analyzes the characteristics of the tourist resources,the influence of the development of tourism onthe traditional villages,and the main factors that affect the competitiveness of traditional village tourism,finally from thelocal culture,infrastructure,industry management,characteristic brand and traditional technology several aspectssummarized the approaches to enhancing competitiveness of traditional village tourism,in an effort to provide theoreticalreference for the development of traditional village tourism.

关 键 词：传统村落 旅游资源 竞争力 提升 

分 类 号：F590.1[经济管理—旅游管理]